BANGALORE, INDIA: To thrive in today's ultra-competitive marketplace, top businesses of all sizes and in all industries are looking at SOA that enables them to achieve operational excellence and run the company more efficiently in a cost-effective way. In an exclusive interview with CIOL, Naveen Gupta, VP, technical sales and services, IBM India/SA, talks about trends driving SOA and IBM's presence in the Indian Enterprise market.

Excerpts:

CIOL:  What are the trends driving SOA among Indian enterprises?

Naveen Gupta: Large enterprises across all verticals are adopting Service Oriented Architecture (SOA)-based solutions for business related issues. IBM has been a pioneer in evangelizing SOA and its benefits in the global market place, IBM has witnessed increasing interest from customers towards SOA adoption in India. Intense competition, rapid advancements and heavy scaling especially in the telecom and banking space are driving companies to facilitate the adoption of SOA. IBM leverages WebSphere to offer solutions on SOA for its customers in India.

To thrive in today's ultra-competitive marketplace, top businesses of all sizes and in all industries are looking at SOA for better ways to:

· Achieve operational excellence that enables them to run their companies more efficiently and cost-effectively.
· Drive innovation that matters to recognize market needs and respond to them quickly and decisively.