Improve your contact center performance. See how you can make a difference.
Watch Now
Engage and build your ICT audience with CIOL online advertising.
Know more
NEW YORK: Initial sales of Microsofts Windows 7 boxed software surpassed those of Vistas first few days on the U.S. market, according to leading market research company, The NPD Group.
Why 7 could be Microsofts Lucky Number
According to NPDs weekly tracking service, Windows 7 software unit sales in the U.S. were 234 percent higher than Vistas first few days of sales. Revenue growth wasnt as strong though. A combination of early discounts on pre-sales and a lack of promotional activity for the Ultimate version resulted in dollar sales that were 82 percent higher than Vista.
Microsofts program of early low-cost pre-sales, high visibility marketing, and aggressive deals helped make the Windows 7 software launch successful," said Stephen Baker, vice president of industry analysis at NPD. In a slow environment for packaged software Windows 7 brought a large number of customers into the software aisles."
Windows 7 is an old technology says Apple
Top-Selling Windows 7 SKUs (based on units week ending 10/24) / Average Selling Price 1. Windows 7 Home Premium Upgrade / $76 2. Windows 7 Pro Upgrade / $147 3. Windows 7 Home Premium Family Pack 3 User Upgrade / $149
While boxed software sales were up compared to the Vista launch, PC hardware sales had more of an uphill battle. PC sales growth was higher than any week during the high volume back-to-school third quarter, but wasnt as strong as growth during the Vista launch.
Windows 7 piracy a big-time biz in India
Total Windows PCs, however, were up 49 percent in units year-over-year and were up 95 percent over the week prior to launch. But, PC sales growth during the Vista launch was stronger, soaring 68 percent over the prior years sales and 170 percent over the week preceding the launch. Windows PC sales were down 6 percent compared to PC sales during the Vista launch week.
A combination of factors impacted Windows 7 PC sales at the outset, but the trajectory of overall PC sales is very strong leading into the holiday season," said Baker.
Vista had a slight advantage at launch, as January traditionally has a bigger sales footprint than October. The other hurdle Windows 7 faced was sales of PCs with older operating systems (XP and Vista) were high, making up 20 percent of sales during the Windows 7 launch, compared to just 6 percent of older operating sales during Vistas launch week.
