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CIOL: What kind of opportunity does Windows Marketplace for Mobile offer to developer community? And how does Marketplace address the challenges of distribution and monetization for developers?
SG: Windows Marketplace for Mobile is great news for developers, as it presents a tremendous opportunity for the developer community to generate revenue by enabling them to reach millions of Windows phone users directly.
Developers will be able to offer applications to customers through the marketplace via a simple security and compatibility check from Microsoft.
Since the launch of the first Windows Mobile-powered devices, Microsoft has sold in excess of 50 million worldwide.
In India, Windows Mobile is the fastest growing OS with 11 per cent share in the merged device market space and the popularity and growth for Windows Mobile phones remains strong. Thus Windows Marketplace for Mobile will provide inroads to developers to reach millions of Windows phone users worldwide.
The Marketplace will work as a centralized distribution channel for developers and a one stop shop for users to browse, experience and acquire applications and/or content. All this will help developers' achieve broad reach with their application offering, and provide the user's ability to leverage the power of their Windows phone.
Developers will also receive a 70 per cent revenue share of the application, ones chosen by Microsoft.
Further, unlike other platforms, developing applications for Windows phones requires developers to utilize familiar Microsoft tools and technologies like .NET and Visual Studio.
CIOL: How can a developer start developing an application for Windows Mobile? Is there any policy involved in this?
SG: Windows Marketplace for Mobile has opened for developers to submit their applications starting May 1, 2009 for a period of three months. There is an annual registration fee of $99 for developers to participate in Windows Marketplace for Mobile.
Some application types may be blocked from the marketplace, in order to ensure security, privacy policies, and a friendly use of the mobile operator network resources.
Further, there are some things that the developer must keep in mind while developing the application, specifically that the application should not have any pornographic content, the application should not be over 10 MB etc.
CIOL: What are the tools/applications that you recommend for the developer community to build application without having to learn new skills or programming languages?
SG: The best part about Windows Marketplace for Mobile is that the developers will be able to use familiar development tools and technologies to create global market opportunities for themselves.
Most of the developers have been developing on this platform and can leverage their .NET and Visual Studio development experience and connect with millions of Windows Mobile users worldwide. For new developers as well this is a great opportunity as they can use their expertise in Microsoft technologies to develop some cool applications.
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