BANGALORE, INDIA: Every one on this planet loves to play games-- either offline or online. From being a fun element to stress busters, games have become part of children, youth and adults as well. Simply put, there is a game for every one and plenty of options to hook to games of one's choice.
Though there are many companies which are pretty much active in providing online games for free, Zynga can be called the most popular among all. True to its theme, Zynga is truly connecting the world through games.
Recently, in an exclusive interaction with CIOL, Cadir Lee, chief technology officer, Zynga Inc. talked about how social gaming has become an extension of our lives and Zynga's plans to be innovative to stay ahead in the growing competition.
CIOL: Looking at the growing online gaming market, what are Zynga's plans to attract more online gamers?
Cadir Lee: Our mission is to connect the world through games and we believe, people are playing games for thousands of years. But in the past two or three decades, we have seen people making use of computers to play games.
The popularity of online games is evident from the fact that Zynga today has over 232 million monthly active users playing their games across the world, which include CityVille, FarmVille, Empires & Allies, Words With Friends, Mafia Wars and Zynga Poker on global platforms.
Now, looking at the growth in the past decade, we see a transformation in social gaming and social world. To address the growing market, we have built some of the world's largest games using the latest technologies for Facebook, Google+, Tencent, MySpace, Yahoo, the iPad, the iPhone and Android devices.
CIOL: Going by Zynga's motive 'connecting the world through games', what are the plans to tap the growing smartphone market?
CL: We are really optimistic about the growth of smartphone market and smartphone is one of the key areas of focus apart from Web for Zynga.
With more number of new devices coming out everyday in the market, we would like to tap this growing market by releasing more number of titles especially for mobile market. In fact, our investment in this area has also increased in couple of years to bring out new creative and innovative games.
We are pretty heavily focused on mobiles and try to bring not only our web title to mobiles but also original games for smartphone users. We also have plans to release couple of new games in near future.
Next: Zynga collaboration with Facebook...
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